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| "The application they provided for us and their service are fantastic." |
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| Ross Appenzeller - XL Aerospace |
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Warp 9 Client Sees Sales Jump 54% after Utilizing Warp 9's Services
Reducing Check-Out to One Page and Upgrading to Warp 9 ICS (Enterprise Edition) Improves Online Shopping Experience, Resulting in Rapid Sales Improvement
November 16, 2006 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, reports that its client, ForplayCatalog.com, has experienced record sales for the past three months -- up over 54% year-over-year. This long time client made several changes to their website and online marketing strategy after engaging Warp 9's personalized marketing consultation services.
Halloween costumes, evening clubwear, swimwear, and lingerie make up the bulk of products sold by ForplayCatalog.com for this long established clothing retailer. Seeking to bolster sales heading into the all important holiday season, Forplay Catalog turned to Warp 9's experienced online marketing consultation team for a sophisticated review of their online sales strategy. Warp 9 made several recommendations, all of which were implemented by the client.
Houman Salem, Forplay's CEO said, "In the last year, we have really accelerated the growth of our company and our online revenue stream is the fastest growing component of that success. One of the key decisions we made recently was to utilize Warp 9 more heavily across their complete range of online services. Despite the fact that we are still in the process of implementing some of those changes, we are already seeing the effects lead to even more pronounced growth. The return on investment from working with Warp 9 has been realized many times over. We are excited to have them as our e-commerce partner and we are currently exploring ways to put our B-to-B wholesale operation on the Warp 9 platform as well."
Forplay Catalog has been running on the Standard Edition of Warp 9 Internet Commerce System (ICS) for the past three years. They outgrew that platform as their sales and online presence increased over the years. Moving up to the larger and more robust Enterprise Edition of Warp 9 ICS enabled many new features along with a fault tolerant system for high availability and scalability. In addition to working with Forplay to revamp their strategic marketing campaign, Warp 9 also redesigned the checkout process to reduce the number of pages from three to one - thereby measurably increasing conversion and decreasing abandonment of shopping carts during the checkout process.
Harinder Dhillon, Warp 9's CEO, said "We are very excited by the increase in sales seen by our client. Our experienced team of marketers, designers and engineers took the time to fully understand our client's unique marketing challenges. Working in concert with our client, we made our recommendations and jointly decided upon the course of action. We worked diligently to upgrade their system in a very short period of time. This is a great example of how Warp 9's personalized marketing consultation, combined with the robustness of Warp 9 ICS, can help dramatically increase revenue to our clients."
Warp 9 ICS powers some of the most successful e-commerce websites such as magellans.com, wolfermans.com, windandweather.com, carabella.com, ablambdin.com and sportssection.com. To learn more about Warp 9's industry leading Internet Commerce System and related products and services, visit: www.Warp9Inc.com.
About Forplay
Forplay is a leading designer and manufacturer of a wide variety of women's fashion and apparel including, lingerie, clubwear, swimwear, and costumes. The Company's flagship store was opened in 1986 on legendary Hollywood Blvd.. Today, Forplay has become the brand of choice for young celebrities with a party spirit including such loyal customers as Paris Hilton, Carmen Electra, Tori Spelling, Traci Bingham, and Britney Spears. Forplay products are regularly seen on hit television programs on ESPN, MTV, VH1, E! Entertainment, and NBC. Forplay has built a solid reputation by focusing on design leadership, quality manufacturing, and affordable price points. For more information, please visit Company's website at www.forplaycatalog.com.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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