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| Ross Appenzeller - XL Aerospace |
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Warp 9 Launches SoftballWarehouse.com E-Commerce Site
Current Client Brings Another Business to the Warp 9 Platform
November 9, 2006 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services for the catalog and retail industry, announced that Softball Warehouse, the industry leader in softball equipment and training gear, launched their new e-commerce website on the Warp 9 Internet Commerce System ("ICS").
Softball Warehouse brings extensive experience in delivering baseball and softball products to players throughout the country. The new site, SoftballWarehouse.com, is owned by the same parent company as BaseballWarehouse.com, a current Warp 9 client.
Based on the accelerated growth of the BaseballWarehouse.com website after moving to the Warp 9 ICS, the decision was made to launch a new and separate site -- SoftballWarehouse.com -- for the rapidly growing world of fast-pitch softball.
By deploying both sites on the Warp 9 ICS, SoftballWarehouse.com and BaseballWarehouse.com were able to fully integrate their backend operations. Both online stores were able to leverage the same product database and inventory management tools, while maintaining their own unique look and feel. SoftballWarehouse.com utilizes many of the features in the Warp 9 system to specifically market the softball products differently than the BaseballWarehouse.com site. This allows product descriptions, category structure, and content to be uniquely catered to each audience. The result is two sites with totally different frontend capability, but with a single backend for streamlined management.
Dan Fuller, SoftballWarehouse.com's website manager, said: "Our focus has always been on providing high performance gear to high performance players. We are excited to have launched SoftballWarehouse.com on the Warp 9 platform. Warp 9 continues to prove themselves as an e-commerce partner that can help us succeed online."
The Softball Warehouse site also showcases two very shopper-centric features. The first is a customized glove builder, with over a million possible combinations, which allows a player to create a unique glove just like the pros. The second is a "shop-by-position" search tool, which allows a player to search for equipment based on the position that he or she plays.
Harinder Dhillon, Warp 9's CEO, said, "We are thrilled that our customers keep coming back to us for their new initiatives. It is a testament to the quality and capability of our products and our commitment to customer service. We are pleased to see that industry leaders in their segments are consistently choosing our Warp 9 Internet Commerce System to accomplish their e-commerce objectives."
To learn more about Warp 9's industry leading Internet Commerce System and related products and services, visit: www.Warp9Inc.com.
About Softball Warehouse.com
Since starting business in 1999, Baseball Warehouse & Softball Warehouse have become the one-stop source for all baseball and softball equipment and training gear. With over 60 years of experience delivering products and solutions to ball players in the US and abroad, the management team is led by Grant Delbecq, Mark Sanders and Tony White.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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