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| Ross Appenzeller - XL Aerospace |
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Warp 9 Launches First of Several Sites for F+W Media
B2C E-Commerce site MyCraftivityShop.com features both digital and hard goods
October 15, 2008 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, today announces that its new client, F+W Publications, has launched its newly redesigned and upgraded business-to-consumer (B2C) e-commerce site on the Warp 9 Internet Commerce System (ICS) platform.
F+W Media's MyCraftivityShop.com is a website dedicated to bringing consumers the best craft information, tips, and inspiration based on the Company's bestselling books and magazines.
Eric Svenson, Director of eCommerce for F+W Media first approached Warp 9 and competing vendors to move the site to a platform that had greater backend management, reporting, and feature support, as well as to help clean up the design and apply best practices. F+W Media selected Warp 9 for both their ICS platform, as well as their extensive e-commerce domain expertise.
"We look forward to aggressively growing online sales and building more awareness for our entire line of crafts products by leveraging our new site on the Warp 9 ICS platform. We see our relationship with Warp 9 as a strategic one that will allow us to concentrate on our core business while knowing that our website(s) architecture is in good hands," said Svenson.
Harinder Dhillon, Warp 9's CEO commented, "F+W Media's selection and praise of Warp 9 is even more flattering when you consider Eric's background as a former executive in the e-commerce services and technology space. He is obviously very knowledgeable about the different vendors, platforms, and capabilities. We are looking forward to working with their team on future sites."
The new website features:
- An improved checkout process and a fresh, more aesthetically pleasing look
- The capability to download and purchase digital goods alongside hard goods to give the consumer a variety of purchase options
- Warp 9's Suggested and Directed search features
- More granular reporting of Google, Yahoo, MSN, and other search engine search terms, showing a breakout of Natural and Search Engine Optimization (SEO) versus Pay-Per-Click (PPC) contributions
F+W Media is also making use of Warp 9's automated image creation capability to automatically process the thousands of images used in the various parts of the website.
Warp 9 powers some of the most successful e-commerce websites for retailers such as www.magellans.com, Craft Supplies USA flagship site www.woodturnerscatalog.com, and Spiegel Brands' www.carabella.com, www.ablambdin.com, and www.shapefx.com.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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